Factors affecting the popularity of webcomics

DOI Web Site

Bibliographic Information

Other Title
  • 電子漫画作品の人気要因
  • 電子漫画作品の人気要因 : 作者によるアイデンティティと読者によるイメージの距離
  • デンシ マンガ サクヒン ノ ニンキ ヨウイン : サクシャ ニ ヨル アイデンティティ ト ドクシャ ニ ヨル イメージ ノ キョリ
  • The distance between the content identity formed by creator and the image formed by reader
  • 作者によるアイデンティティと読者によるイメージの距離

Search this article

Abstract

<p>This paper quantitatively examines the gap between content identity declared by the creator of a webcomic and content image formed by consumers. We clarify the relationship between the factors that cause the gap and the consumers' evaluation of content. For empirical analysis, data from a largescale survey of a webcomic site was used. The identity and image of webcomics were estimated using categorization theory. The results show that basically, the more similar the content identity and image are, the stronger the preferences are. However, the hypothesis assuming that the highest preference will be obtained when the content identity and image are moderately incongruent is not supported.</p>

Journal

Related Projects

See more

Details 詳細情報について

Report a problem

Back to top