Consumer Behavior to Support the Disaster Region and Altruistic Perception

• ARUGA Kentaka

  埼玉大学大学院人文社会科学研究科

Bibliographic Information

Other Title

• 被災地復興支援の消費行動と利他的意識に関する研究

Abstract

This study investigated how consumer behavior to support the disaster region is related to consumer’s altruistic perception using a discrete choice experiment. We found that consumers with higher altruism scale scores are more willing to consume products from the disaster region. We also identified while age and education have negative impacts on such altruistic consumption, male and income have positive impacts. Finally, we discovered that such altruistic consumption is only apparent in Japanese products. We did not see such behavior toward foreign products. Our study shows that enhancing altruistic consumption is at least effective for supporting Japanese regions to recover their damages from natural disaster.

Journal

• Papers on Environmental Information Science

  Papers on Environmental Information Science ceis33 (0), 205-210, 2019-11-25

  Center for Environmental Information Science

Keywords

• consumption for supporting disaster regions
• altruism scale
• discrete choice experiment

Details

• CRID: 1390282752372310400
• NII Article ID: 130007750164
• DOI: 10.11492/ceispapers.ceis33.0_205
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed