Determining Optimal Purchase and Selling Prices by Using the Tendency of Gross Profit in E-Commerce Business

• Ogura Tatsuya

  University of Tsukuba Outletplaza Co., Ltd.

• Suzuki Takeshi

  Outletplaza Co., Ltd.

• Tsuda Kazuhiko

  University of Tsukuba

Bibliographic Information

Other Title

• EC事業者における粗利益の傾向を利用した適切な価格設定法
• EC ジギョウシャ ニ オケル ソリエキ ノ ケイコウ オ リヨウ シタ テキセツ ナ カカク セッテイホウ

Abstract

Product price generally tends to decline as time proceeds. However, in Electronic commerce business (hereafter called “EC”), it sometimes increases influenced by supply and demand conditions; therefore, it is difficult to predict the future price. On the other hand, profit rate does not grossly fluctuate among companies running the same business. Focusing on this point, this study analyzes the tendencies of gross profit using the actual purchase and selling data of a certain EC operator, and also explores for the possibility of determining the optimal price by using these tendencies.

Journal

• IEEJ Transactions on Electronics, Information and Systems

  IEEJ Transactions on Electronics, Information and Systems 140 (1), 85-92, 2020-01-01

  The Institute of Electrical Engineers of Japan

Keywords

• electronic commerce
• clustering
• regression analysis
• selling price
• purchase price
• gross profit

Details

• CRID: 1390846609790482560
• NII Article ID: 130007779192
• NII Book ID: AN10065950
• DOI: 10.1541/ieejeiss.140.85
• ISSN: 13488155
• ISSN: 03854221
• NDL BIB ID: 030204168
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I030204168
• Web Site: https://www.jstage.jst.go.jp/article/ieejeiss/140/1/140_85/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed