Application of design thinking to the development of a bus tour

• Sawada Ayako

  Community and Culture Department, Hokuriku Gakuin Junior College

• Yoshida Taketoshi

  School of Knowledge Science, Japan Advanced Institute of Science and Technology

抄録

Design thinking has been attracting attention as a human-centered, creative, and pragmatic approach for innovation. It also offers feasible solutions to multi-layered and complex problems in society. This study examines an application of design thinking on the development of a tour as a case study in which female second-year college students designed and implemented a day bus tour for female students to Yamashiro Onsen, one of the spa resorts in Kaga City, Ishikawa Prefecture, Japan. This case study shows that design thinking was effective in designing an entirely new tour that discovered potential needs.

収録刊行物

• Journal of Global Tourism Research

  Journal of Global Tourism Research 1 (1), 61-64, 2016

  国際観光学研究会

キーワード

• tour development
• design thinking
• regional revitalization
• potential needs
• Yamashiro Onsen

詳細情報

• CRID: 1390002184866318848
• NII論文ID: 130007788988
• DOI: 10.37020/jgtr.1.1_61
• ISSN: 21899282
• ISSN: 21899274
• Web Site: https://www.jstage.jst.go.jp/article/jgtr/1/1/1_61/_pdf
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可