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- Sawada Ayako
- Community and Culture Department, Hokuriku Gakuin Junior College
この論文をさがす
抄録
Utilization of SNS data has become the focus on attention for considering measures for understanding travellers’ actions, interests, and concerns to promote tourism. In order to investigate the relationship between actual sightseeing locations and postings to SNS, this research conducted a survey on the degree to which there are postings to Instagram which has a growing base of users, relating to tourist spots in Kanazawa City, Ishikawa Prefecture, with the widespread use of photo-posting type SNS. Furthermore, the effects of the day of the week and the weather on posting, a correlation of the number of posts relating to each tourist spot, and the relationship between the number of posts and the number of visitors were analyzed. The main results were as follows: (1) there were 2.3 times the number of weekday posts on holidays, (2) posts relating to cultural tourism resources were not very effected by rainfall, (3) the distances between tourist spots did not affect the number of posts, and (4) the number of posts increased with the number of visitors.
収録刊行物
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- Journal of Global Tourism Research
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Journal of Global Tourism Research 3 (2), 123-128, 2018
国際観光学研究会
