Increasing the attractiveness of tourism-related Facebook pages based on emotion analysis of user comments
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- Sawada Ayako
- Community and Culture Department, Hokuriku Gakuin Junior College
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- Yoshida Taketoshi
- School of Knowledge Science, Japan Advanced Institute of Science and Technology
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抄録
The percentage of people using social network services (SNSs) exceeds 60 % in Japan; SNSs are being used by people of various age groups. Recently, the number of companies that use Facebook Pages to advertise their activities and the number of organizations that use them to disseminate information have been increasing. In tourism, disseminating local information on Facebook Pages and increasing the attractiveness of the pages are expected to lead to the promotion of regional tourism industries. In this study, the current state of the use of tourism-related Facebook Pages was examined. The engagement rate and the number of fans were used as an indicator of the attractiveness of Facebook Pages. An increase in the attractiveness of Facebook Pages was examined through emotion analysis of user comments.
収録刊行物
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- Journal of Global Tourism Research
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Journal of Global Tourism Research 2 (2), 105-114, 2017
国際観光学研究会
