An Analysis of Consumer Value for Zero-rating Service in Japan
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- JITSUZUMI Toshiya
- Professor, Faculty of Policy Studies, Chuo University
Bibliographic Information
- Other Title
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- ゼロレーティングサービスに対する消費者評価の分析
Abstract
<p>Zero-rating is one of the newest service options in the mobile broadband market. This option allows subscribers to access a certain content or application without having that traffic count against their data cap. Since it is concerned that internet service providers and/or network operators can strengthen market dominance by using this option anti-competitively, and distort net neutrality, the Japanese telecom authority is now paying close attention and is in a process of drafting rules for this new service option.</p><p>When we discuss what kind of rules are required and how binding they should be, it is important to empirically determine the degree of impacts zero-rating can cause on consumer behaviors and the current market structure. Based on the analysis of the online survey conducted in the early 2018, this paper shows that zero-rating is significantly attractive to mobile broadband users but not attractive enough to alter the oligopolistic structure in the Japan's mobile market, if zero-rating is employed by non-dominant mobile virtual network operators.</p>
Journal
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- Journal of Information and Communication Research
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Journal of Information and Communication Research 37 (3), 1-15, 2019
THE JAPAN SOCIETY OF INFORMATION AND COMMUNICATION RESEARCH
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Details 詳細情報について
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- CRID
- 1390565134823435776
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- NII Article ID
- 130007791549
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- ISSN
- 21863083
- 02894513
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed