An Analysis of Consumer Value for Zero-rating Service in Japan

DOI Open Access

Bibliographic Information

Other Title
  • ゼロレーティングサービスに対する消費者評価の分析

Abstract

<p>Zero-rating is one of the newest service options in the mobile broadband market. This option allows subscribers to access a certain content or application without having that traffic count against their data cap. Since it is concerned that internet service providers and/or network operators can strengthen market dominance by using this option anti-competitively, and distort net neutrality, the Japanese telecom authority is now paying close attention and is in a process of drafting rules for this new service option.</p><p>When we discuss what kind of rules are required and how binding they should be, it is important to empirically determine the degree of impacts zero-rating can cause on consumer behaviors and the current market structure. Based on the analysis of the online survey conducted in the early 2018, this paper shows that zero-rating is significantly attractive to mobile broadband users but not attractive enough to alter the oligopolistic structure in the Japan's mobile market, if zero-rating is employed by non-dominant mobile virtual network operators.</p>

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Details 詳細情報について

  • CRID
    1390565134823435776
  • NII Article ID
    130007791549
  • DOI
    10.11430/jsicr.37.3_1
  • ISSN
    21863083
    02894513
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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