Tabloidization of News Programs and Political Efficacy

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Other Title
  • 娯楽化したニュースと政治的有効性感覚
  • 娯楽化したニュースと政治的有効性感覚 : 戦略型フレーム報道への接触に注目して
  • ゴラクカ シタ ニュース ト セイジテキ ユウコウ セイカンカク : センリャクガタ フレーム ホウドウ エ ノ セッショク ニ チュウモク シテ
  • Focusing on Contact with Strategic Frame News
  • 戦略型フレーム報道への接触に注目して

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Abstract

Recently, researches on the influence of tabloid-style news on political consciousness and voting behavior have been advanced due to diversification of mass media coverage. In this paper, we examine the relationship between contact with strategic frame news and voter’ s political efficacy, considering the interaction with the level of political knowledge. As a result of analysis using the Japanese Election StudyⅢ (JESⅢ) 2003 data, we found that voters with high level political knowledge showed negative correlations between contact with strategic frame news and political efficacy (both external and internal). However, for voters with low level political knowledge, contact with strategic frame news showed no correlation with external efficacy, while positive correlation with internal efficacy. We discussed psychological mechanism that produces these results and its implication for the democratic political process.

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