Tactile and Physical Properties of Cosmetic Powders with a <i>Shittori</i> Feel

  • Reiichiro Tsuchiya
    Daito Kasei Kogyo Co., Ltd., 1-6-28 Akagawa, Asahi-ku, Osaka , Japan
  • Rieko Kuhara
    Department of Biochemical Engineering, Graduate School of Science and Engineering, Yamagata University, 4-3-16 Jonan, Yonezawa, Yamagata , Japan
  • Kana Kikegawa
    Department of Biochemical Engineering, Graduate School of Science and Engineering, Yamagata University, 4-3-16 Jonan, Yonezawa, Yamagata , Japan
  • Noboru Nagatani
    Daito Kasei Kogyo Co., Ltd., 1-6-28 Akagawa, Asahi-ku, Osaka , Japan
  • Yoshimune Nonomura
    Department of Biochemical Engineering, Graduate School of Science and Engineering, Yamagata University, 4-3-16 Jonan, Yonezawa, Yamagata , Japan

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<jats:title>Abstract</jats:title> <jats:p>Shittori feel is defined as a texture that is moderately moisturized and is one of the most favorable textures for many Japanese. In this research, we studied the relationship between the tactile and physical properties of cosmetic powders to determine the specific factors that make up shittori feel. We selected nine cosmetic powders with different sizes, shapes, and touch to conduct physical and tactile evaluations. These evaluations suggested that shittori feel is a complex combination of moist and smooth feels induced by a frictional phenomenon on skin. The moist and smooth feels are perceived when the finger starts to move and when the finger rubs the powders, respectively.</jats:p>

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