Characteristics of Elderly People’s Purchasing Behavior of Daily Foods
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- WAKABAYASHI Eri
- Tokyo University of Agriculture
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- KOMINE Ayana
- Tokyo University of Agriculture
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- OURA Yuji
- Tokyo University of Agriculture
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- TAMAKI Shiho
- Graduate School of Tokyo University of Agriculture, Research Fellow of Japan Society for the Promotion of Science
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- YAMAMOTO Junko
- National Agriculture and Food Research Organization
Bibliographic Information
- Other Title
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- 高齢者における食料品選択行動の特徴に関する研究
- 高齢者における食料品選択行動の特徴に関する研究 : インターネット販売を対象とした情報過負荷の発生状況に着目して
- コウレイシャ ニ オケル ショクリョウヒン センタク コウドウ ノ トクチョウ ニ カンスル ケンキュウ : インターネット ハンバイ オ タイショウ ト シタ ジョウホウ カフカ ノ ハッセイ ジョウキョウ ニ チャクモク シテ
- ―Focus on Information Overload in Online Shopping―
- ―インターネット販売を対象とした情報過負荷の発生状況に着目して―
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Abstract
Using a questionnaire survey and eye-tracking, this study aims to reveal elderly people's purchasing behavior characteristics for daily foods. For this purpose, we examined whether elderly people experience choice overload, particularly when shopping for food online. In the experiment, participants were asked to choose from either limited or extensive choices. The results revealed that participants felt difficulty when presented with extensive choices, while most of them were eventually able to choose. The results of eye-tracking suggest that participants try to reduce the choices unconsciously.
Journal
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- Journal of Food System Research
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Journal of Food System Research 26 (4), 301-306, 2020
The Food System Research Association of Japan
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Details 詳細情報について
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- CRID
- 1390846609823837568
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- NII Article ID
- 130007830284
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- NII Book ID
- AA11251336
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- ISSN
- 18845118
- 13410296
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- NDL BIB ID
- 030761458
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed