Analysis of Perfumes Used to Create Fragrances that Give a Sense of Hospitality

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Abstract

<p>Japan has a hospitality culture called “Omotenashi”. In Japan’s classical literature, there are many songs and stories about fragrances. In addition to burning incense in Buddhism rituals, Japanese created a unique world called “Kodo”. This indicates that the Japanese have a deep history with scents. Regarding the scent of hospitality, it is necessary to consider the preference of the scent when greeting people. In a previous study, we conducted a questionnaire survey of 60 Japanese males and females using 5 different fragrances and 5 different note types and examined the results. In this experiment, we conducted a questionnaire survey of 58 Japanese males and females based on the SD method using 6 different perfumes and 2 different note types. We examined the results in this and the previous study in order to understand preferences for fragrances that conjure a sense of hospitality. We conducted factor analysis and extracted factors representing the feeling of “Omotenashi” from the perfumes. We analyzed the scent of each perfume based on these factors. Moreover, it was suggested that the impressions made by of perfume is different from the note types representing attributes of perfume. From the results of this experiment, as a result of examining the scent factors that bring about a feeling of hospitality, perfumes with a fresh, pleasant and graceful sensation were suggested to be the most effective in bringing about this feeling. In this paper, we reported on our research of fragrances that evoke in “Omotenashi”, or Japanese hospitality. In the future, we will continue to research the sensibilities that perfumes give to people and also propose a unique “perfume method (Kosuido)” for the purpose of researching the design of perfume.</p>

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