Possibility of Social Listening Regarding Park Evaluation Using SNS

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  • 公園評価におけるSNS 利用ソーシャルリスニングの活用の可能性
  • コウエン ヒョウカ ニ オケル SNS リヨウ ソーシャルリスニング ノ カツヨウ ノ カノウセイ

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Abstract

<p>This research aimed to quantify and visualize park evaluation by SNS using social listening analysis and to clarify the effectiveness and utilization possibility as a new park evaluation method. First, it was attempted to obtain data on SNS posting data of the 4 national government parks under analysis. Next, the analytical method focused attention on adjectives which are positive evaluations in posts. Furthermore, we analyzed nouns co-occurring with positive adjectives. As data analysis tool, this study uses Excel and reviews analysis soft. Pareto analysis of extracted data was carried out, and the degree of interest, opinion, evaluation of the contributor was weighed. As a result, it was possible to obtain a contributor satisfaction evaluation from a viewpoint different from the questionnaire survey result by social listening of SNS of Showa Kinen Park and Hitachi Seaside Park. It was a difference from the questionnaire survey method that past data was extracted, and analysis was possible and negative information of the park function could not be obtained. Through this analysis, we were able to obtain information on improvement target events and sales promotion which could not be obtained by popular event, questionnaire evaluation. Also, the difference in the characteristics of each park was found out. The future task of SNS analysis is to popularize the name of the park when extracting data. In order to classify extracted words, it is also necessary to create standards.</p>

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