アイデンティティ資本に基づくアイデンティティと戦略の創造

• 石谷 康人

  高知工科大学経済・マネジメント学群

書誌事項

タイトル別名

• Identity Capital as the Basis of Identity and Strategy Creation

抄録

This paper introduces the concept of identity capital and derives a framework for the creation of identity and strategy by entrepreneurs. Identity capital consists of the various cognitive skills that individuals use to form their identities. Before founding businesses, entrepreneurs leverage their cognitive skills based on the tangible and intangible sources that they possess to create identities that are “their ideal selves.” Entrepreneurs create strategies by continually projecting these identities onto the core strategies of the organizations they establish as “how we wish things to be.” When this happens, the entrepreneurs’ identity capital as a resource influences the content of the core strategy. Entrepreneurs create the core strategy and simultaneously draw up the deployment strategy plans to bring the core strategy into fruition. Then, when the people in the organization put the deployment strategies into practice, the activation influences the creation of the organizational identity. Therefore, entrepreneurs’ identity capital encourages entrepreneurs to design strategies in a way that creates a mutual correlation between identity and strategy.

収録刊行物

• 組織学会大会論文集

  組織学会大会論文集 9 (1), 126-132, 2020

  特定非営利活動法人 組織学会

キーワード

• entrepreneurship
• identity capital
• entrepreneurial identity
• organizational identity
• strategy practice

詳細情報

• CRID: 1390566775161418240
• NII論文ID: 130007891381
• DOI: 10.11207/taaos.9.1_126
• ISSN: 21868530
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可