Integrating a Learning System with Case Method and Business Gaming

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  • NAKANO Kenji
    Computational Intelligence and Systems Science, Tokyo Institute of Technology
  • TERANO Takao
    Computational Intelligence and Systems Science, Tokyo Institute of Technology

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  • ケースとビジネスゲームの融合―ビール会社経営における意思決定の学習―
  • 査読論文 ケースとビジネスゲームの融合--ビール会社経営における意思決定の学習
  • サドク ロンブン ケース ト ビジネス ゲーム ノ ユウゴウ ビール ガイシャ ケイエイ ニ オケル イシ ケッテイ ノ ガクシュウ

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Abstract

<p>This paper reports a new business gaming model, which aims at the integrating of Case Method and Business Gaming. In this model, we design decision-making structures of corporate managers and develop a framework to implement them as a business game. The model contains a quantitative corporate model with both middle-term business policies and short-term business operations. Based on the proposed model, we developed a business game, which simulates a case of research and development of “Asahi Super-Dry” to demonstrate the effectiveness of the model. This paper also evaluates the developed game through intensive experiments with undergraduate and graduate students in business administration. The results quantitatively suggest that our approach to the integration of Case Method and Business Gaming is effective for experiential learning in a business task domain.</p>

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