顧客の購買関連データを用いたレコメンデーション
書誌事項
- タイトル別名
-
- A Recommendation Using Customers' Purchase Related Data
- Approach with Bayesian Network
- ベイジアン・ネットワークを用いたアプローチ
抄録
Among various corporate marketing activities, the approach to customers is becoming more sophisticated year by year. In particular, the recommendation with purchases related data has become a common technology on EC sites as the Internet spreads. However, effective recommendations are not easy in EC because of the problems of basket dropping and cancellation. In this paper, we discuss a recommendation method that considers post-purchase cancellation using purchase-related data. A Bayesian network that can consider probabilistic causal relationships is used for this recommendation analysis.
収録刊行物
-
- 横幹連合コンファレンス予稿集
-
横幹連合コンファレンス予稿集 2020 (0), B-1-4-, 2020
横断型基幹科学技術研究団体連合(横幹連合)
- Tweet
詳細情報
-
- CRID
- 1391130851450290048
-
- NII論文ID
- 130007941952
-
- 本文言語コード
- ja
-
- データソース種別
-
- JaLC
- CiNii Articles
-
- 抄録ライセンスフラグ
- 使用不可