顧客の購買関連データを用いたレコメンデーション

DOI

書誌事項

タイトル別名
  • A Recommendation Using Customers' Purchase Related Data
  • Approach with Bayesian Network
  • ベイジアン・ネットワークを用いたアプローチ

抄録

Among various corporate marketing activities, the approach to customers is becoming more sophisticated year by year. In particular, the recommendation with purchases related data has become a common technology on EC sites as the Internet spreads. However, effective recommendations are not easy in EC because of the problems of basket dropping and cancellation. In this paper, we discuss a recommendation method that considers post-purchase cancellation using purchase-related data. A Bayesian network that can consider probabilistic causal relationships is used for this recommendation analysis.

収録刊行物

詳細情報

  • CRID
    1391130851450290048
  • NII論文ID
    130007941952
  • DOI
    10.11487/oukan.2020.0_b-1-4
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

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