Competition and Behavior in the Global Marketing on the Cultured Tuna Business

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  • 養殖マグロの輸入・販売ビジネスを巡る競争と対応
  • 養殖マグロの輸入・販売ビジネスを巡る競争と対応--大手主導の競争条件の強まりと中小業者の業務再編に着目して
  • ヨウショク マグロ ノ ユニュウ ハンバイ ビジネス オ メグル キョウソウ ト タイオウ オオテ シュドウ ノ キョウソウ ジョウケン ノ ツヨマリ ト チュウショウギョウシャ ノ ギョウム サイヘン ニ チャクモク シテ
  • From the Viewpoints of the Major-Scale Dealers’ Strengthening Competitive Condition and of the Medium/Small-Scale Suppliers’ Strategy
  • 大手主導の競争条件の強まりと中小業者の業務再編に着目して

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Abstract

<p>In this paper, the business action of the small/medium scale suppliers attracts attention. The characteristics of the competition for the cultured-tuna related business and the process of the reorganization about it are reviewed. </p><p>The Japan’s import volume of the cultured tuna has increased by about 48 times in recent 10 years. It reached 35,700 tons in 2005. In this process, also the competition stage of the cultured tuna related business has changed remarkably. Since the middle of the 1990s, the trading companies and such as them has joined import business in positive and the small/medium scale suppliers have been forced for the handling share to reduce. In this decade, the small/medium scale suppliers have been able to secure their negotiation field in finding the broker business (such as an agent business between producers and importers). </p><p>However, entering in the 2000s, the trading companies and such as them got to begin their direct dealings with the producers (i.e. the tuna cultivators) aiming at the wining of the import and domestic sales share. The small/medium scale suppliers became more forced for their business to reduce by such behavior. That is, the oligopoly composition which is due to the majors taking the lead became clear. </p><p>The change of business of the Inc.-D which is in the small/medium scale can review the change of competition stage mentioned above. The characteristics of D’s survival measure are as follows. (1)“Promotion of the global vertical integration to the production stage which contains a merger.” This is the one to have aimed at the securing of competitiveness to the other companies/the rivals in addition to the expansion of the own import volume. (2)“Build of a global vertical marketing system.” This is because that (1) is done for the reduction of the transaction cost and the reinforcement of sales compatible. </p><p>Considering these two above, as for the characteristics, a conclusion is that the now-going horizontal competition is prompting for the vertical cooperation and the relation change among the companies having to do with the today’s competition and the reorganization concerning the cultured tuna business.</p>

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