Retail Digitalization and Omnichannel Dynamic Capabilities

• Kondo Kimihiko

  Graduate School of Commerce, Otaru University of Commerce

Bibliographic Information

Other Title

• 小売業におけるデジタル化とオムニチャネル・ダイナミック・ケイパビリティ
• コウリギョウ ニ オケル デジタルカ ト オムニチャネル ・ ダイナミック ・ ケイパビリティ

Abstract

This study examines some aspects of retail digitalization and digital transformation and defines the essence of omnichannel that is established on these conditions. In addition, the study proposes three following omnichannel dynamic capabilities of successfully promoting a development process of sales/communication channel towards omnichannel: integration dynamic capabilities, coordination dynamic capabilities and analytical dynamic capabilities.

Journal

• Organizational Science

  Organizational Science 54 (2), 26-36, 2020-12-20

  The Academic Association for Organizational Science

Keywords

• Retailing
• Digitalization
• Digital Transformation
• Omnichannel
• Dynamic Capabilities

Details

• CRID: 1390286981375154176
• NII Article ID: 130007968221
• NII Book ID: AN00135007
• DOI: 10.11207/soshikikagaku.54.2_26
• ISSN: 2187932X
• ISSN: 02869713
• NDL BIB ID: 031232290
• Web Site: http://id.ndl.go.jp/bib/031232290
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I031232290
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • CiNii Articles
  • KAKEN
  • Crossref
• Abstract License Flag: Disallowed