Incremental Product Improvements by Market Restriction:

DOI Web Site Open Access

Bibliographic Information

Other Title
  • 市場制約による段階的な機能向上：スマートフォンの画面サイズはなぜ少しずつ大きくなったのか？
  • シジョウ セイヤク ニ ヨル ダンカイテキ ナ キノウ コウジョウ : スマートフォン ノ ガメン サイズ ワ ナゼ スコシ ズツ オオキク ナッタ ノ カ?
  • Why Did Screen Size of Smartphones Gradually Get Larger?

Search this article

Abstract

<p>This study focuses on the incremental improvements of product functions in an environment where almost no technical and cost constraints exist. A previous study conducted a summarized research on technology acceptance and consumer product evaluation. As an empirical analysis, this study focuses on the screen size of smartphones from 2008 to 2016 to examine the reasons why average screen size of smartphones has gradually become larger in spite of almost no technological constraints. The result indicates that consumers prefer products that are moderately larger than those of competitors’ and that they do not prefer models with excessively large screens. Based on the result, the study discusses the dynamic process of the gradual changes in the product restricted by a market demand.</p>

Journal

  • Organizational Science

    Organizational Science 54 (2), 62-76, 2020-12-20

    The Academic Association for Organizational Science

Related Projects

See more

Keywords

Details 詳細情報について

Report a problem

Back to top