The relationship between sense of burden and frequency of purchase/intake of fresh fruit

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  • 生鮮果物消費における負担感と購入・喫食頻度の関係

Abstract

Using an online questionnaire survey, the present study aims to clarify how a sense of burden affects frequency of purchase/intake of fresh fruit. The sense of burden at the time of product selection and at the time of cooking/eating is examined.The results indicate that fewer people have a sense of burden at time of product selection than at time of cooking/eating, and those who have a sense of burden at time of product selection tend to purchase fresh fruit less frequently than others.

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