書誌事項
- タイトル別名
-
- An Analysis of Consumer Preferences for Fair Trade Bananas by Conjoint Analysis
- The Relationship between Providing Information and Willingness to Pay
- -情報提供と支払意思額の関係-
抄録
This research examines how providing Japanese consumers with fair trade information affects their willingness to pay (WTP) for fair trade bananas. We estimated the WTP before and after providing information with 86 young consumers in their 20s through an online survey by a conjoint analysis. The results show that providing information increased WTP by those who have understood fair trade or have been interested in the poor without information. Especially, the information about the benefits of fair trade is more effective than the information about the disadvantages of non-fair trade.
収録刊行物
-
- フードシステム研究
-
フードシステム研究 27 (4), 201-207, 2021
日本フードシステム学会
- Tweet
詳細情報 詳細情報について
-
- CRID
- 1390850412752090112
-
- NII論文ID
- 130008002963
-
- ISSN
- 18845118
- 13410296
-
- 本文言語コード
- ja
-
- データソース種別
-
- JaLC
- Crossref
- CiNii Articles
- KAKEN
-
- 抄録ライセンスフラグ
- 使用不可