“Star disaster-affected areas”: Toward a New Collaborative Relationship between Mess Media and Local Residents in Disaster Management

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  • 台湾の「明星災区」の意義と課題
  • 台湾の「明星災区」の意義と課題 : マスメディアと住民のインタラクションを中心に
  • タイワン ノ 「 ミョウジョウ サイク 」 ノ イギ ト カダイ : マス メディア ト ジュウミン ノ インタラクション オ チュウシン ニ
  • ―マスメディアと住民のインタラクションを中心に―

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Abstract

<p>Unbalanced media coverage could cause unbalanced support from outside to disaster-affected areas. This problem has been combated by an effort, separately either on a mass media's side, or on local residents' side, based on a binary split schema between information senders (mass media) and receivers (local people). However, despite some previous efforts, the same problem has arisen repeatedly. In this study, we aimed to solve this problem by creating a new collaborative and bi-directional relationship between mess media and local residents, based on the concept of “star disaster-affected area,” developed originally in Taiwan. Interviews with people involved and media reports in Taiwan have been conducted, regarding (1) the case of Shaolin Village and some nearby local communities, hit by the 2009 Morakot Typhoon, and (2) the case of Huashan Village, affected constantly by a series of landslide disasters after the 1999 Chi-Chi Earthquake. The results showed that people in disaster-stricken area made an active approach to mass media, to benefit from bright side of “star disaster-affected area,” such as more effective and timely support from outside, and to minimize dark side of it, such as troubles caused by overheated and inconsiderate interviews with disaster victims. It is suggested that a collaborative and close interaction among various stakeholders, in which media coverage of ongoing activities has been fully taken into account, could be one of the best solution toward the problem. Toward a betterment of disaster-related mass media reports after the 3.11 tragedy, it is also suggested that the concept of “star disaster-affected area” illuminates the importance of role change of media persons in disaster response and recovery: from an outside on-looker to an active inside player in the interaction.</p>

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