PRIOR MAKEUP EXPERIENCE DETERMINES WHETHER SIMILAR COLORS ARE SUITABLE FOR COMPLEXIONS

• KIRITANI Yoshie

  Department of Design, Graduate School of Engineering, Chiba University

• TONG Xinlu

  Department of Design Science, Graduate School of Engineering, Chiba University

• CHANG Ikjoon

  Department of Design, Graduate School of Engineering, Chiba University

抄録

As a method of makeup, Japanese women prefer similar colors to their skin. This study aims to clarify this statement, using the perceptual illusion of makeup, and to establish whether the statement is biased by women's exposure to the method. A preliminary survey showed that only the Japanese female participants were aware of the similar-color method, and preferred similar colors to their complexions. The primary experiment tested the evaluation, by Japanese and Chinese in their 20s, male and female participants, of a yellowish face, with various shades of lipstick, as "beautiful," "natural," a "ruddy complexion" or "acceptable." All participant groups agreed that orange to red-pink lipsticks, result in a ruddy complexion. These colors were appreciated, by Japanese and Chinese men and Chinese women, as beautiful, natural and acceptable. However, Japanese women rated orangish lipstick the highest, in these three measures. Therefore, the judgement of makeup is a behavior that is determined and learned, based on past experience.

収録刊行物

• Journal of the Science of Design

  Journal of the Science of Design 5 (1), 1_97-1_104, 2021-05-31

  一般社団法人 日本デザイン学会

キーワード

• makeup color
• perceptual color induction
• prior makeup experience
• complexions

詳細情報

• CRID: 1390569789596854528
• NII論文ID: 130008050464
• DOI: 10.11247/jsd.5.1_1_97
• ISSN: 24242217
• 本文言語コード: en
• データソース種別:
  • JaLC
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可