Finding Potential Markets Based on Patented Information

• Hada Yutaka

  Aichi Institute of Technology

• Goto Tokimasa

  Aichi Institute of Technology

• Hatano Yasuhiko

  Chubu Technology Licensing Office

Bibliographic Information

Other Title

• 特許情報を活用した潜在的市場の探索手法の検討

Abstract

Industry–academia–government collaboration, which has hitherto focused on technology transfers, is now reaching its limit. In particular, it has become extremely difficult for small and medium-sized enterprises with limited management resources to improve their development capabilities or launch new businesses by themselves. Therefore, a new type of cooperation that incorporates the idea of “nurturing” is required. This study focuses on the establishment of a collaboration model aimed at nurturing small and medium-sized enterprises and markets, with each region regarded as a single unit. In building this particular model, it is important to consider how to construct a venue with a purpose and bring together small and medium-sized enterprises and their partners. Thus, it is necessary to identify the markets in which small- and medium-sized enterprises could launch new businesses, and to make relevant proposals. This study thus analyzes patent applications made by companies and universities, forecasts technology and market trends, and considers methods to identify and explore potential markets for new businesses to be launched.

Journal

• Journal of Japan Management Diagnosis Association

  Journal of Japan Management Diagnosis Association 20 (0), 51-57, 2020

  Japan Management Diagnosis Association

Keywords

• patent
• marketing
• small and medium enterprises
• industry–academia–government collaboration
• healthcare

Details

• CRID: 1390851275428954624
• NII Article ID: 130008050989
• DOI: 10.11287/jmda.20.51
• ISSN: 18824544
• ISSN: 18834930
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed