The Case Study in Intellectual Property Strategy of Small and Medium Enterprises:Open & Close Strategy

• Goto Tokimasa

  Aichi Institute of Technology

• Hada Yutaka

  Aichi Institute of Technology

• Nagai Masahiro

  Aichi Prefectural University

• Ogawa Koji

  Gogoh Co., Ltd

Bibliographic Information

Other Title

• 中小企業の知財戦略事例研究―オープン&クローズ戦略―

Abstract

Small and medium-sized enterprises should revolutionize their business models under the changing of business environments. As an advanced way to create added value, we would employ “open & close strategy”. However, managers need the recognition and advanced knowledge for intellectual properties to execute the strategy. Therefore, it seems to be impossible to execute for small and medium-sized enterprises due to their management resources. In this study, we focused on a small and medium-sized enterprise that had achieved the additional value creation by their intellectual property. We clarified how the company creates added value through intellectual properties management and considered about the requirements for small and medium-sized enterprises to practice their intellectual property managements and open & close strategy.

Journal

• Journal of Japan Management Diagnosis Association

  Journal of Japan Management Diagnosis Association 20 (0), 44-50, 2020

  Japan Management Diagnosis Association

Keywords

• small and medium-sized enterprise
• management of intellectual properties
• added value creation
• open & close strategy
• intellectual property mix strategy

Details

• CRID: 1390569845480696704
• NII Article ID: 130008051380
• DOI: 10.11287/jmda.20.44
• ISSN: 18824544
• ISSN: 18834930
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
• Abstract License Flag: Disallowed