Determining Factors of Behavior to Reduce Household Food Wastage

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  • 家庭内食品ロスの削減行動に関する規定因
  • カテイ ナイ ショクヒン ロス ノ サクゲン コウドウ ニ カンスル キテイイン

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Abstract

In this study, a causal model was designed based on a two-phase decision-making model of environmental conscious behavior (Hirose, 1994); this was supplemented by a constructive concept of actual behavior, the inclusion of which is necessary to reduce household food wastage. The causal model of associations from goal intention through behavior intention to actual behavior was evaluated for its suitability to the data on general household consumers, using a covariance structure analysis. A causal relationship was observed leading from goal intention through behavior intention to actual behavior. The determinants of goal intention may be risk perception and perception of coping efficacy. The determinants of behavior intention may be the participant’s evaluation of feasibility and social norms.

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