文化製品の国際展開における製品適応の実施国

• 岸 保行

  新潟大学経済科学部

• 岸本 太一

  東京理科大学大学院経営学研究科

書誌事項

タイトル別名

• Who Makes Product Adaptation of a Cultural Product:
• Influence on Sustaining Tradition
• －伝統保持に与える影響－

抄録

This paper argues the relationship between product adaptation and sustaining tradition of the cultural product. Especially this study pays attention to sake and wine industry, and how each industry globalizes into other countries in terms of product adaptation. This study reveals that the more they adapt to local context, the less they globalize their products. Product adaptation causes alteration of tradition and less attraction of the original cultural product. In a case of wine industry in a Japanese market, local company change a cultural product and mother country does not change it so that it’s easier to sustain tradition. On the other hand, in a case of sake industry, sake maker strives to adapt their product into local context so that it’s difficult to keep tradition and make it difficult to extent further exports because of less attraction of its cultural product.

収録刊行物

• 組織学会大会論文集

  組織学会大会論文集 10 (1), 130-135, 2021

  特定非営利活動法人 組織学会

キーワード

• cultural product
• product adaptation
• globalization of sake and wine
• sustaining tradition

詳細情報

• CRID: 1390852095370376576
• NII論文ID: 130008077034
• DOI: 10.11207/taaos.10.1_130
• ISSN: 21868530
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可