A Dynamic Process Model for Digital Transformation:

DOI Web Site 2 Citations 18 References Open Access
  • Fujikawa Yoshinori
    Associate Professor, School of International Corporate Strategy, Hitotsubashi University Business School (Hitotsubashi ICS), Japan
  • Kondo Kimihiko
    Professor, Graduate School of Commerce, Otaru University of Commerce, Japan
  • Imai Norio
    DBA Program, School of International Corporate Strategy, Hitotsubashi University Business School (Hitotsubashi ICS), Japan

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Other Title
  • デジタル・トランスフォーメーションのダイナミック・プロセスモデル
  • A Conceptual Approach
  • ― 概念アプローチ ―

Abstract

<p>This paper proposes a dynamic process model for digital transformation (DX). First, we set the scope of current research by defining DX as a process through which digital technologies are used, new customer value is pursued as its goal, and corporate transformation is implemented. Based on a systematic literature review on DX, we then point out the dearth of knowledge on the dynamic processes inherent in DX. Then, we propose a dynamic process model by integrating the insights accumulated in dynamic capability research in the fields of strategy and organizational behavior with extant knowledge on resource integration for value co-creation among various resource integrators developed in service-dominant logic research in the marketing area. By employing a two-dimensional matrix based on “platform” and “stakeholder”, the proposed model attempts to delineate four “stages” and explain two stepwise “paths”, both of which help capture the dynamic nature of DX.</p>

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