Analysis and Feature Extraction of Situation-dependent Product Selection Using Earphones as an Example

• HAMADA Yuri

  Aoyama Gakuin University

• TOMA Sota

  Chuo University

• TAKAHASHI Naoki

  Chuo University

• SHOJI Hiroko

  Chuo University

抄録

This paper describes differences in product selection according to the location and situation of product use. Specifically, the authors examined the variation in earphone selection for each intended location and situation of use. Multiple comparison tests indicated that location had an effect on the types of earphones selected, depending on the situation of use. The similarity of the earphones selected for each location and situation was determined using quantification theory type III. The results showed that the similarity of the selected earphones differed according to both the location and situation. Moreover, the attributes that were important in the selection process were visualized using decision tree analysis in cases when similar products were selected. This work can contribute to providing decision support for product selection.

収録刊行物

• International Journal of Affective Engineering

  International Journal of Affective Engineering 21 (2), 85-91, 2022

  日本感性工学会

キーワード

• Decision making
• Multiple comparison
• Quantification theory type III

詳細情報

• CRID: 1390855522013096576
• NII論文ID: 130008151218
• DOI: 10.5057/ijae.ijae-d-21-00014
• ISSN: 21875413
• Web Site: https://www.jstage.jst.go.jp/article/ijae/21/2/21_IJAE-D-21-00014/_pdf
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可