Influence of Objects Face-likeness on the Right-facing Preference

• TANIYAMA Yuma

  Toyohashi University of Technology

• KISHIGAMI Sho

  Toyohashi University of Technology

• MINAMI Tetsuto

  Toyohashi University of Technology

• NAKAUCHI Shigeki

  Toyohashi University of Technology

Bibliographic Information

Other Title

• 物体の顔らしさが右向き選好に及ぼす影響

Abstract

Laterality is a bias in which humans prefer one side over the other. Previous research has shown laterality in facial direction and facial aspects; right-facing faces are preferred over left-facing faces, indicating a rightward dominance. Right hemisphere is specialized for face recognition, and facial parts of a right-facing face are located on the left side; hence right-facing face is expected to have higher perceptual fluency. This study investigated the relationship between the object’s face-likeness and the preference laterality and the difference in perceptual fluency depending on the object’s orientation, using psychophysical experiment and EEG measurement. As a result, right-facing preference was revealed only for face-like objects. In addition, it was shown that the perceptual fluency of right-facing objects was higher than left-facing objects, regardless of face-likeness. These results suggest that preference laterality is due to the influence of a) facial information processing mechanism and b) cognitive bias acquired through experience.

Journal

• Transactions of Japan Society of Kansei Engineering

  Transactions of Japan Society of Kansei Engineering 21 (1), 67-76, 2022

  Japan Society of Kansei Engineering

Keywords

• Laterality
• Preference
• Face-likeness
• Pareidolia

Details

• CRID: 1390010292494258048
• NII Article ID: 130008165074
• DOI: 10.5057/jjske.tjske-d-21-00034
• ISSN: 18845258
• ISSN: 18840833
• Web Site: https://www.jstage.jst.go.jp/article/jjske/21/1/21_TJSKE-D-21-00034/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed