Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata

• GOLDENBERG J.

書誌事項

タイトル別名

• Using complex systems analysis to advance marketing theory development : Modelling heterogeneity effects on new product growth through stochastic cellular automata

収録刊行物

• Academy of Marketing Science Review

  Academy of Marketing Science Review 2001 (9), 1-, 2001

詳細情報

• CRID: 1572824499145261440
• NII論文ID: 20001057990
• データソース種別:
  • CiNii Articles
  • Crossref