A Review of Direct-to-Consume (DTC) Advertising and Sales of Prescription Drugs : Does DTC Advertising Increase Sales and Market Share?

• EICHNER R

収録刊行物

• Journal of Pharmaceutical Marketing & Management

  Journal of Pharmaceutical Marketing & Management 13 (4), 19-41, 2001

詳細情報

• CRID: 1573950400941487872
• NII論文ID: 30007492801
• DOI: 10.1300/j058v13n04_02
• データソース種別:
  • CiNii Articles