Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales

• William Applebaum

Journal

• Journal of Marketing Research

  Journal of Marketing Research 3 (2), 127-, 1966-05

  JSTOR

Keywords

• Marketing
• Economics and Econometrics
• Business and International Management

Details

• CRID: 1360574094833636992
• NII Article ID: 30009253849
• DOI: 10.2307/3150201
• ISSN: 00222437
• Data Source:
  • Crossref
  • CiNii Articles