Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Journal
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- Journal of Consumer Research
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Journal of Consumer Research 20 (1), 87-, 1993-06
Oxford University Press (OUP)
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Keywords
Details 詳細情報について
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- CRID
- 1360574094665534592
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- NII Article ID
- 30017699980
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- DOI
- 10.1086/209335
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- ISSN
- 15375277
- 00935301
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- Data Source
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- Crossref
- CiNii Articles