テレビＣＭで使われる「くり返し」の効果

• 梅村 修

  追手門学院大学文学部

書誌事項

タイトル別名

• Effects of Repetition Used in TV Commercial
• テレビ CM デ ツカワレル クリカエシ ノ コウカ

抄録

The purpose of the advertisement is to inform many people about the brand name and features of the product, and to lead consumers to purchasing the product. The technique that had been often used for a long time in advertisement is "Repetition" In television commercials, repetition of words, images, and music is frequently used. The purpose of this text is to analyze how "Repetition" is effectively used in TV commercial. By the way, there is a time restriction of 15 seconds in television commercials. A tedious repetition is waste of time. There must be a repetition which appeals to the viewer's schema in TV commercial, in addition to the obvious repetition. TV commercial that SATO Masahiko had produced was chosen to be an object of the analysis in this essay. In conclusion, it has been understood that repetition based on the experiences that every Japanese person has is skillfully used in TV commercials.

収録刊行物

• 繊維機械学会誌

  繊維機械学会誌 58 (12), T159-T163, 2005

  一般社団法人 日本繊維機械学会

キーワード

• Repetition
• TV commercial
• Viewer's schema

詳細情報

• CRID: 1390282679242810368
• NII論文ID: 130004470554
• NII論文ID: 40007096485
• NII書誌ID: AN00285892
• DOI: 10.4188/transjtmsj.58.t159
• ISSN: 18801994
• ISSN: 03710580
• NDL書誌ID: 7789167
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I7789167
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可