An Estimation of Indirect Economic Loss due to Consumer Fears of Radiation: Tokyo Metropolitan Central Wholesale Market, March 2011-February 2O12

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  • Yoshino Akira
    Graduate School of Global Environmental Studies, Kyoto University

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  • 福島原子力発電所事故に伴う野菜の“風評"被害額の推計――東京都中央卸売市場2011年3月～2012年2月――
  • フクシマ ゲンシリョク ハツデンショ ジコ ニ トモナウ ヤサイ ノ"フウヒョウ"ヒガイガク ノ スイケイ : トウキョウト チュウオウ オロシウリ シジョウ 2011ネン 3ガツ~2012ネン 2ガツ

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Abstract

<p>Since the Fukushima I nuclear power plant accident in March 2011, many consumers have avoided buying vegetables produced in and around Fukushima prefecture, although government standards regarding radioactive contamination permit only “safe” vegetables to be traded. In this study, we estimated such indirect economic loss on the vegetable market at Tokyo based on past variance of quantity and prices of vegetables (excluding fresh shiitake mushrooms and taranome/aralia sprouts) shipped from six prefectures: Fukushima, Ibaraki, Tochigi, Gunma, Chiba, and Saitama. The estimates show that the expectation loss over one year from March 2011 to February 2012 was 20,067 million JPY, 14.1% of the total value of sales of vegetables from the six prefectures.</p>

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