提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising : Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures

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Journal

  • 日経広告研究所報

    日経広告研究所報 47(6), 74-56, 2014-12

    日経広告研究所

Codes

  • NII Article ID (NAID)
    40019899069
  • NII NACSIS-CAT ID (NCID)
    AN00333849
  • Text Lang
    ENG
  • ISSN
    0389-4916
  • NDL Article ID
    025062900
  • NDL Call No.
    Z4-522
  • Data Source
    NDL 
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