Analysis of Tourism in Hokkaido Using Analytic Hierarchy Process and the Huff Model

• NOHARA Katsuhito

  北星学園大学経済学部経済学科

Bibliographic Information

Other Title

• AHP およびハフモデルを用いた北海道観光の分析
• AHP オヨビ ハフモデル オ モチイタ ホッカイドウ カンコウ ノ ブンセキ

Abstract

Hokkaido is a very popular travel destination, however, the number of visiting tourists varies as per the region. Therefore, in this study, data has been collected through an internet survey (comprising a sample of experienced and unexperienced tourists), to derive the overall priority of each of the four regions in Hokkaido, using analytic hierarchy process (AHP). These results have been applied to the Huff model to estimate the visit probabilities of each region. Thus, it has been observed that the region with thriving agriculture, forestry, and fishing industries have low visit probabilities. Further consideration might be needed to explore the use of area-specific natural resources for tourism.

Journal

• The Tourism Studies

  The Tourism Studies 33 (1), 19-30, 2021

  Japan Institute of Tourism Research

Keywords

• Analytic Hierarchy Process
• Huff model
• Regional Circular and Ecological Sphere
• tourism policy

Details

• CRID: 1390854717776911360
• NII Article ID: 40022751142
• NII Book ID: AA11569277
• DOI: 10.18979/jitr.33.1_19
• ISSN: 21897530
• ISSN: 13420208
• NDL BIB ID: 031831059
• Web Site: http://id.ndl.go.jp/bib/031831059
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I031831059
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed