Multimodal fashion communication using sound, vision, and smell 聴覚・視覚・嗅覚を利用したマルチモーダルファッションコミュニケーション
Multimodal fashion communication using sound, vision, and smell
This thesis presents Fashion Communication Media, wearable fashion media with the aim to enhance social relationships and communication experiences. The work presented in this thesis is exploratory in nature. Novel prototypes were designed and implemented as systems intended to enhance human social impression and sociability. The systems include two new research prototypes: Sound Perfume and Light Perfume. Sound Perfume is designed to help the user express a unique auditory and olfactory identity from his/her fashion accessory. During face-to-face communication with a communication partner, the subtle experience of stimuli can help people’s memory of the user as well as affect people's impressions about the user. Light Perfume is designed such that the user and his/her communication partner mirror their nonverbal communication cues together. This can include: tone of voice; environmental noise; gesture movement; using the same speed of blinking and color in lighting; whiffing the same fragrance from a wearable accessory. All this takes place during face-to-face communication. It makes them feel bonded and this mirrored feeling affects both communication partners' impression of each other during face-to-face communication.Both quantitative and qualitative methods are employed in user studies of two systems and the results show that both prototype systems helped the user form positive impressions in different ways. Sound Perfume system positively affected the wearer's 'Sociability' and 'Ethics' impressions (e.g. warm, friendly, pleasant, close, optimistic, fair, sincere, and honest) to his partners even they were stimulated from a negative sound sample, especially in their first encounter. Light Perfume also could positively affect the wearer's 'Sociability' impressions (e.g. warm, friendly, pleasant, close, and optimistic) to her partners from the mirroring expressions regardless of stimuli sample types.There is a discussion of the scope and limitations of the research, accompanied by a description of future scenarios and design explorations to see how Fashion Communication Media can affect our daily lives. From the beginning, fashion has tried to harness diverse expressions from the various available materials. Those expressions are all related to our human senses. Emitted light, sound, smell and touch are not yet major parts of the expressive vocabulary of fashion. However, it is important for designers and researchers to consider their use in contemporary fashion technology. The works researched in this thesis can help people form and maintain positive emotional bonds through subtle sensory stimulation during face-to-face communication. This thesis contributes to the design of emotional communication and to building meaningful relationships in society through the use of rich sensory stimulus such as smell, sound, touch and lighting in Fashion Communication Media.