Advertising and promotion challenge : vaguely right or precisely wrong?

Author(s)

• Lodish, Leonard M.

Bibliographic Information

Advertising and promotion challenge : vaguely right or precisely wrong?

Leonard M. Lodish.

（Wharton executive library）

Oxford University Press, 1986

Other Title

The advertising and promotion challenge : vaguely right or precisely wrong?

Note

Includes index

Description and Table of Contents

Description

Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.

by "Nielsen BookData"

Details

• NCID: BA00191693
• ISBN:
  • 0195037022
• LCCN: 85018864
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 188 p.
• Size: 22 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA00191707