Promotional strategy : managing the marketing communications process

Author(s)

• Engel, James F.
• Kinnear, Thomas C.
• Warshaw, Martin R.

Bibliographic Information

Promotional strategy : managing the marketing communications process

James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

（The Irwin series in marketing）

R.D. Irwin, 1983

5th ed

Note

Includes bibliographical references and index

Details

• NCID: BA00197419
• ISBN:
  • 025602846X
• LCCN: 82084060
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 655 p., [4] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X