Promotional strategy : managing the marketing communications process
Author(s)
Bibliographic Information
Promotional strategy : managing the marketing communications process
(The Irwin series in marketing)
R.D. Irwin, 1983
5th ed
Available at / 14 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-253081000066923
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Note
Includes bibliographical references and index