Fundamentals of consumer behavior

Author(s)

• Mellott, Douglas W.

Bibliographic Information

Fundamentals of consumer behavior

Douglas W. Mellott, Jr

PennWell Books, c1983

Note

Includes bibliographical references and indexes

Details

• NCID: BA0020457X
• ISBN:
  • 0878142290
• LCCN: 83002159
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tulsa, Okla.
• Pages/Volumes: xviii, 828 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
  • NDC8 : 365.8
• Subject Headings:
  • LCSH : Consumers
  • NDLSH : 消費者