Marketing research

Author(s)

• Day, George S.
• Aaker, David A.

Bibliographic Information

Marketing research

David A. Aaker, George S. Day

（Wiley series in marketing）

Wiley, c1986

3rd ed

• : hbk
• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA00209154
• ISBN:
  • 0471838756
  • 0471010960
• LCCN: 85032301
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 677 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00209234