Interpreting television : current research perspectives
Author(s)
Bibliographic Information
Interpreting television : current research perspectives
(Sage annual reviews of communication research, v. 12)
Sage, c1984
- : pbk
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Description and Table of Contents
Description
The eleven essays in Interpreting Television form an up-to-date collection of critical and cultural approaches to television research. In contrast to more traditional empirical television studies, it shows how recent changes in communication research have influenced researchers to view television as a social process. Rowland and Watkins point out that their book's primary focus is on television as a 'creator and conveyor of meaning, as a text through which to interpret the culture and society in which it exists.'
`The sheer expanse of the material covered is impressive...Rowland makes an outstanding contribution to the understanding of the dynamics of the debate on violence and television.' -- Political Science Quarterly, Fall 1984
`...a worthwhile addition to the shelf of material on critical approaches to television content.' -- Communication Book Notes, March 1985
Table of Contents
Willard D Rowland Jr and Bruce Watkins Introduction
Beyond Mass Culture and Normal Science in Television Research Part One
Emerging Approaches to Interpreting Television Albert Kreiling Television in American Ideological Hopes and Fears Horace M Newcomb and Paul M Hirsch Television as a Cultural Forum
Implications for Research Thomas Streeter An Alternative Approach to Television Research
Developments in British Cultural Studies at Birmingham Joli Jensen An Interpretive Approach to Culture Production John Hartley Encouraging Signs
Television and the Power of Dirt, Speech, and Scandalous Categories Joseph Turow Pressure Groups and Television Entertainment
A Framework for Analysis Part Two
Interpreting the Television Text John Fiske Popularity and Ideology
A Structuralist Reading of Dr Who Gertrude Joch Robinson Television News and the Claim to Facticity
Quebec's Referendum Coverage Paul Attallah The Unworthy Discourse
Situation Comedy in Television Thomas H Zynda Fantasy America
Television and the Ideal of Community Victor Lidz Television and Moral Order in a Secular Age
by "Nielsen BookData"