Commercial television and European children : an international research digest

著者

• Ward, Scott
• Robertson, Tom
• Brown, Ray
• Lauder Institute (Wharton School)
• European Association of Advertising Agencies. Children's Committee

書誌事項

Commercial television and European children : an international research digest

edited by Scott Ward, Tom Robertson, Ray Brown

Gower, c1986

注記

Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA00246489
• ISBN:
  • 0566050730
• LCCN: 85022045
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Aldershot, Hants, England ; Brookfield, Vt., U.S.A.
• ページ数/冊数: vi, 243 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HQ784.T4
  • DC19 : 305.2/3/094
• 件名:
  • LCSH : Television and children -- Europe -- Congresses
  • LCSH : Television advertising and children -- Europe -- Congresses