Media gratifications research : current perspectives

Author(s)

• Rosengren, Karl Erik
• Wenner, Lawrence A.
• Palmgreen, Philip

Bibliographic Information

Media gratifications research : current perspectives

edited by Karl Erik Rosengren, Lawrence A. Wenner, Philip Palmgreen

Sage Publications, c1985

Note

Bibliography: p. 285-305

Description and Table of Contents

Description

Research into media uses and gratifications has continued at an accelerating pace since the landmark volume, The Uses of Mass Communications (SAGE 1974). The present volume, Media Gratifications Research, contains the current work and ideas of the most innovative researchers in this important field. These outstanding contributors provide a variety of perspectives on a broad range of issues. Their syntheses, evaluations, and suggestions for future research will have a significant impact on the next decade of study. This book is the major stocktake of one of the most important traditions of research in mass communications, and should be of vital importance to all communication scholars.

Table of Contents

PART ONE: LOOKING BACK Uses and Gratifications Research - Philip Palmgreen, Lawrence A Wenner, and Karl Erik Rosengren The Past Ten Years PART TWO: PERSPECTIVES ON THEORETICAL ISSUES The Social Character of Media Gratifications - Jay G Blumler An Expectancy-Value Approach to Media Gratifications - Philip Palmgreen and J D Rayburn II Transaction and Media Gratifications Research - Lawrence A Wenner Toward a Merger of Gratifications and Agenda-Setting Research - Maxwell E McCombs and David H Weaver The Concept of Audience Activity - Mark R Levy and Sven Windahl Structural Factors in Gratifications Research - Lennart Weibull Gratifications Research and Media Theory - Denis McQuail Many Models or One? PART THREE: PERSPECTIVES ON KEY RESEARCH AREAS The Nature of News Gratifications - Lawrence A Wenner Media Gratifications Through the Life Cycle - Alan M Rubin The Naturalistic Study of Media Use and Youth Culture - James Lull The Experimental Exploration of Gratifications from Media Entertainment - Dolf Zillmann Gratifications Associated with New Communication Technologies - Frederick Williams, Amy Friedman Phillips, and Patricia Lum PART FOUR: LOOKING AHEAD Reaching Out - Jay G Blumler, Michael Gurevitch, and Elihu Katz a Future for Gratifications Research Growth of a Research Tradition - Karl Erik Rosengren Some Concluding Remarks

by "Nielsen BookData"

Details

• NCID: BA0024665X
• ISBN:
  • 0803924712
• LCCN: 85002308
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Beverly Hills, Calif.
• Pages/Volumes: 311 p.
• Size: 23 cm.
• Classification:
  • LCC : P96.A83
  • DC19 : 302.2/34/072
• Subject Headings:
  • LCSH : Mass media -- Audiences -- Research -- Addresses, essays, lectures