Media gratifications research : current perspectives
著者
書誌事項
Media gratifications research : current perspectives
Sage Publications, c1985
大学図書館所蔵 全11件
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注記
Bibliography: p. 285-305
内容説明・目次
内容説明
Research into media uses and gratifications has continued at an accelerating pace since the landmark volume, The Uses of Mass Communications (SAGE 1974). The present volume, Media Gratifications Research, contains the current work and ideas of the most innovative researchers in this important field. These outstanding contributors provide a variety of perspectives on a broad range of issues. Their syntheses, evaluations, and suggestions for future research will have a significant impact on the next decade of study. This book is the major stocktake of one of the most important traditions of research in mass communications, and should be of vital importance to all communication scholars.
目次
PART ONE: LOOKING BACK
Uses and Gratifications Research - Philip Palmgreen, Lawrence A Wenner, and Karl Erik Rosengren
The Past Ten Years
PART TWO: PERSPECTIVES ON THEORETICAL ISSUES
The Social Character of Media Gratifications - Jay G Blumler
An Expectancy-Value Approach to Media Gratifications - Philip Palmgreen and J D Rayburn II
Transaction and Media Gratifications Research - Lawrence A Wenner
Toward a Merger of Gratifications and Agenda-Setting Research - Maxwell E McCombs and David H Weaver
The Concept of Audience Activity - Mark R Levy and Sven Windahl
Structural Factors in Gratifications Research - Lennart Weibull
Gratifications Research and Media Theory - Denis McQuail
Many Models or One?
PART THREE: PERSPECTIVES ON KEY RESEARCH AREAS
The Nature of News Gratifications - Lawrence A Wenner
Media Gratifications Through the Life Cycle - Alan M Rubin
The Naturalistic Study of Media Use and Youth Culture - James Lull
The Experimental Exploration of Gratifications from Media Entertainment - Dolf Zillmann
Gratifications Associated with New Communication Technologies - Frederick Williams, Amy Friedman Phillips, and Patricia Lum
PART FOUR: LOOKING AHEAD
Reaching Out - Jay G Blumler, Michael Gurevitch, and Elihu Katz
a Future for Gratifications Research
Growth of a Research Tradition - Karl Erik Rosengren
Some Concluding Remarks
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