The advertising controversy : evidence on the economic effects of advertising

著者

• Albion, Mark S.
• Farris, Paul

書誌事項

The advertising controversy : evidence on the economic effects of advertising

Mark S. Albion, Paul W. Farris

Auburn House Pub. Co., c1981

注記

Bibliography: p. 201-217

Includes index

詳細情報

• NII書誌ID(NCID): BA00256460
• ISBN:
  • 086569057X
• LCCN: 80024645
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xxi, 226 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5826.5
  • DC19 : 659.1/11
• 件名:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Economic aspects
  • LCSH : Advertising -- Management