The advertising controversy : evidence on the economic effects of advertising

Author(s)

• Albion, Mark S.
• Farris, Paul

Bibliographic Information

The advertising controversy : evidence on the economic effects of advertising

Mark S. Albion, Paul W. Farris

Auburn House Pub. Co., c1981

Note

Bibliography: p. 201-217

Includes index

Details

• NCID: BA00256460
• ISBN:
  • 086569057X
• LCCN: 80024645
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxi, 226 p.
• Size: 24 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Economic aspects
  • LCSH : Advertising -- Management