Readings in consumer behavior : individuals, groups and organizations

Author(s)

• Wallendorf, Melanie
• Zaltman, Gerald

Bibliographic Information

Readings in consumer behavior : individuals, groups and organizations

Melanie Wallendorf, Gerald Zaltman

J. Wiley, c1984

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA00256904
• ISBN:
  • 0471093076
• LCCN: 83021608
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 456 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.C6
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- United States -- Addresses, essays, lectures