Minorities and media : diversity and the end of mass communication
Author(s)
Bibliographic Information
Minorities and media : diversity and the end of mass communication
Sage Publications, c1985
- pbk.
Available at 18 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.
Table of Contents
PART ONE: INTRODUCTION
Racial Diversity in a Land of Immigrants
Communication Media in a Racially Diverse Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood Before World War II
Television and Movies After World War II
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
The Press
Minorities In and Out of the News
PART FOUR: THE TRIPLE THREAT OF MINORITY MEDIA ACTIVITIES
Access
Minority Training and Employment in the Media
Alternatives
The Deep Roots of Minority Media
Advocacy
Pressuring Media to Change
PART FIVE: CONCLUSION
Racial Diversity and the End of Mass Media
by "Nielsen BookData"